The Ultimate Sanctuary for Assetly
For the first time in the modern history of the Czech Republic, we present the fusion of real estate and fashion!
The Challenge: Erasing the lines between disciplines To elevate a luxury residential project in the serene landscape of Čeladná from a mere architectural blueprint into an unprecedented cultural phenomenon. To break the rigid boundaries of the real estate market and inject it with the raw, cultural energy of high fashion. To create a space that isn’t just built, but tailored.
The Approach: Hide and Seek To build a sanctuary on a radical but deeply human premise: to truly find yourself, you first need to be able to get lost. To design a retreat for hiding from the world and resting in absolute privacy. To bring in a visionary to dictate this living experience—appointing Jan Černý, the creative force behind Jan Société and the designer dressing the new wave of Czech culture, as the Creative Director of The HAVEN.
The Execution: A bespoke living experience To forge an uncompromising partnership between the developer Assetly (ESTY team), fashion designer Jan Černý, and the architectural studio RMBA.
- The Fashion-Architecture Crossover: To let the “Hide and Seek” concept dictate not only the layout and functionality of the exterior and interior spaces but also the communication strategy.
- The Model Apartment: To allow Jan Černý to curate and design the model apartment down to the very last detail, treating spatial design with the same obsession as a high-end fashion collection.
- The Designblok Reveal: To drop the bomb on the cultural scene. To orchestrate a massive launch during the “Point of view” presentation at Designblok Talks 2025, where Jakub Vrzala (Assetly) and Jan Černý introduced the project to an absolute standing ovation.
The NMDS Role: Producer and Co-Architect
- Stepping out of the agency box: To act not just as a moderator of the creative process, but as the producer and strategic co-architect of the entire phenomenon.
- Shaping the core: To co-create the name (The HAVEN), the logo, and the final conceptual vision of the building.
- Cultural Integration: To architect the communication strategy and ensure the project transcends traditional real estate, creating deep cultural overlaps that resonate with a new generation of buyers and aesthetes.
The Result:
A standing ovation for a new benchmark To successfully merge the worlds of real estate and fashion into a single, breathtaking luxury complex. The HAVEN is no longer just a place to live; it is a statement. A highly anticipated sanctuary in Čeladná that proved that when you stop following industry rules, you get applause from the entire cultural scene.
