It is a strategy that leads to the creation of a PDF file that starts with some sterile portrait shot of the CEO and some editorial, followed by a logo, manifesto, list of values, tone of voice, and market positioning. … Ah, let’s just cut the bullshit!
Knights and Dragons. Heroes and Defectors. The ones who do versus those who just talk. Acta Non Verba is not a brand of a knife. It's not a brand at all.
There is no website, no logo, pictures, videos, company, machines, steel, agreements, employees, owners, investors, or designers. Acta Non Verba exists only until some do instead of talk. The heroes, pathfinders, and inventors who sacrifice themselves for acts greater than themselves.
A house built. Challenges overcome. Determination to go on even when there is no strength left. Not for the glory, but for yourself.
At the beginning of the road with NMDS and ANV there was someone else. But someone else was never enough.
ANV is the honor of real deeds. Courage to start from scratch, never compromise, and overcome all obstacles. Until I reach my limits. And there again, start from the new ground zero.
This is the true essence of heroism we all possess. Sometimes we just need a little push to remember it.
Acta Non Verba. Said and Done.